Here are the first ten programs from the sixth Nielsen Television Index (NTI) report for the 1966-1967 television season, covering the eleventh and twelfth weeks of the season, from Monday, November 21st, 1966 through Sunday, December 4th, 1966. They were published in the December 26th, 1966 edition of Broadcasting . Note that the Nielsen ratings are the average of both week’s programming except in the case of special programming or pre-emptions.
Of note during this period was The NBC Saturday Movie. On Saturday, November 26th NBC broadcast its first “World Premiere Movie” as a segment of its regular Saturday movie series. It was called Fame is the Name of the Game and starred Anthony Franciosa and Jill St. John, among others. The movie spawned a ninety-minute television series called The Name of the Game, in which Gene Barry, Anthony Franciosa, and Robert Stack rotated as star. It ran from 1968 to 1971.
The other installment of The NBC Saturday Movie was Stalag 17 on December 3rd. The two installments of Walt Disney’s Wonderful World of Color were “The Moon Spinners, Part Two” (on Sunday, November 27th) and “The Moon Spinners, Part Three” (on Sunday, December 4th). The only special during the period was “The Jack Benny Hour,” broadcast by NBC on Thursday, December 1st (pre-empting Star Trek). The special ranked 5th with a 26.2 Nielsen rating.
|2||The Red Skelton Show||CBS||28.9|
|3.||The Lucy Show||CBS||28.5|
|4.||The Andy Griffith Show||CBS||26.3|
|5.||The Jack Benny Hour (Special)||NBC||26.2|
|6.||The NBC Saturday Movie||NBC||25.1|
|7.||The Jackie Gleason Show||CBS||25.0|
|9.||The Ed Sullivan Show||CBS||24.2|
|10.||Walt Disneyâ€™s Wonderful World of Color||NBC||23.3|
1 “NBC-TV Claims 1.3 Lead in Nielsens.” Broadcasting. 26 Dec. 1966: 42.