WTMJ-TV Schedule, Week of Sunday, March 14th, 1948

Here’s the schedule for station WTMJ-TV in Milwaukee, Wisconsin for the week starting Sunday, March 14th, 1948, straight from the weekly television listings printed in The Milwaukee Journal. The station was off the air on Mondays and Tuesdays. According to a brief article published in the Sunday, March 14th edition of The Milwaukee Journal, there were a total of 1,666 television sets had been installed in the Milwaukee area, an increase of almost 400 since February [1]. The station introduced some big changes during the week, aimed primarily at younger viewers.

Beginning Wednesday, March 17th, it shifted the start of its afternoon programs from 2PM to 3PM. Every Wednesday, Thursday and Friday afternoon at 4PM a new show called The Children’s Corner, which combined both live and filmed segments, would run for 15 minutes. Depending on the day of the week, one or more additional children’s programs followed:

Wednesday: Norman Clayton, songs and games.
Thursday: Little Amateurs, children ages of 4 and 7 hosted by Carl Nelson; Cartoon Fun.
Friday: Hi, Kids!, interview program hosted by George Comte; Animal Adventures, films.

Other changes included the introduction of a Sunday afternoon program called Candidate’s Forum, which ran from 3-3:30PM (it actually premiered the previous week). Also of interest this week were two sporting events new to WTMJ-TV: swimming on Friday, March 19th and indoor track on Saturday, March 20th.

Sunday, March 14th, 1948
3:00PM – Candidates Forum.
8:00PM – Choral Concert.
8:15PM – Television Newsreel.
8:30PM – The Sportsman: Bob Hess, host, with Hank Marino.
8:45PM – How to Do It.
9:00PM – Sunday Theater.

Wednesday, March 17th, 1948 [2, 3]
3:00PM – Meet Your Neighbor.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – The Children’s Corner.
4:15PM – Norman Clayton–children’s feature.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Friends of the Land Sell Conservation.
8:20PM – Amateur Movie Club.
8:40PM – Paul Skinner’s Music Room.
9:00PM – Let’s Look at Television.

Thursday, March 18th, 1948 [4, 5]
3:00PM – Meet Your Neighbor.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – The Children’s Corner.
4:15PM – Little Amateurs–children’s program.
4:30PM – Cartoon Fun.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Armchair Travels.
8:20PM – Film Short Subjects.
8:30PM – Wrestling, from South Side Armory.

Friday, March 19th, 1948 [6, 7]
3:00PM – Meet Your Neighbor.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – The Children’s Corner.
4:30PM – Animal Adventures, film.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Swimming Meet: University of Wisconsin.

Saturday, March 20th, 1948 [8, 9]
3:00PM – Teen Canteen.
3:30PM – News.
3:40PM – Your Attention Please.
4:00PM – News and Views.
7:45PM – News and Views.
7:55PM – Municipal track meet events from Baker field house.

Works Cited:

1 “More Sets Installed.” Milwaukee Journal. 14 Mar. 1948: 14.
2 “WTMJ-TV Television.” Milwaukee Journal Green Sheet. 16 Mar. 1948: 2.
3 “WTMJ-TV Television.” Milwaukee Journal Green Sheet. 17 Mar. 1948: 2.
4 Ibid.
5 “WTMJ-TV Television.” Milwaukee Journal Green Sheet. 18 Mar. 1948: 2.
6 Ibid.
7 “WTMJ-TV Television.” Milwaukee Journal Green Sheet. 19 Mar. 1948: 2.
8 Ibid.
9 “WTMJ-TV Television.” Milwaukee Journal Green Sheet. 20 Mar. 1948: 2.


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